ThinkThin is a female targeted weight-loss program that helps women meet their ﬁtness goals by employing a positive mental outlook through nutritional guidances. My creation of the brand identity captures the psychological aspects of the ThinkThin’s concept, that “weight loss is a transformation process to achieve freedom.”
The illustrative logo consists of a ﬂying female ﬁgure, one whose expressive posture has broken free from the structured letters — a show of conﬁdence the brand hopes to inspire for its clients. The graphics in the web pages I designed as free-form waves to create a more feminine aesthetic as well as give the design a sense of ﬂow.
Designed for Mitchel Shore Creative Services Inc.