Brand Identity + Web Design


ThinkThin is a female targeted weight-loss program that helps women meet their fitness goals by employing a positive mental outlook through nutritional guidances. My creation of the brand identity captures the psychological aspects of the ThinkThin’s concept, that “weight loss is a transformation process to achieve freedom.”

The illustrative logo consists of a flying female figure, one whose expressive posture has broken free from the structured letters — a show of confidence the brand hopes to inspire for its clients. The graphics in the web pages I designed as free-form waves to create a more feminine aesthetic as well as give the design a sense of flow.

Designed for Mitchel Shore Creative Services Inc.

The home page consists of testimonials in a slide-show format to exhibit positive past customer experiences.

Web design

Home page of think thin website
About page of think thin website