Web Design
Cane Design
As a part of Cane Group Inc.’s design team, I worked to modernize their website, as well as that of their three subsidiaries (Design, Consulting, and Commerce). Pushing boundaries from the get-go, I explored a vast range of design directions in my initial concepts. The transformation of corporate colours was a particular innovation that changed the entire scheme of design, but helped the company better emphasize their core values.
To stress the company’s technical and design expertise, I added animations and interactive components, so although each website can stand independent in their content, the animated secondary navigation also links them together as part of a larger whole.
Designed for Cane Design
Initial concept
Navigation is fixed in the middle of the screen in dual purpose to promote easy access as well as divide the site’s contents. I created this concept using the company’s original corporate colours.
First concept home page roll-out
The final concept’s design prioritizes the company’s core values: The Cane Group Inc. — ENVISION; Cane Design — INTERSECTION; Cane Consulting — GROWTH; Cane Commerce — PARTNERSHIP. This approach also incorporated the change of colour palette.
Final Home page Design
