Expertise, commitment, and achieving results are the core strengths of Zeifman & Company, so I chose to use a minimalistic design with large solid blocks of colour — representative of a solid foundation — emulating these traits of the trust-worthy and well-established Canadian accounting company.
Both the white borders and white space allow the page to breathe while maintaining a sense of formality. Since the company has provided successful business for over 50 years, I chose warm grey, teal, and brown corporate colours to ensure that it continues presenting a face of modernity. In that same vein, I contrasted the logo’s classic serif font with the more contemporary Gill Sans to ﬁll out the body of the writing.
Designed for Mitchel Shore Creative Services Inc.