The Thomson Corporation
Inspired by Thomson’s 4-step business model, I devised a graphic with 4 dots on each vertical and horizontal line. The simplicity of this design became effective in providing a sense of ease to anyone whose eyes catch glimpse of the cover. To continue the emotional trend of the reader, organization becomes key once the cover is opened; I incorporated an index at the top left corner of each two page spread to orient the reader, as well as allocated space on every page to include data in the form of charts and graphs.
Designed for Aegis
The readability of the content is a book’s most essential element, but balancing words against background is a subtle art. To create an attractive and easy-to-read composition, I designated about one-third of each page for graphs and charts, ensuring more white space to focus the reader’s attention on the subject matter.
four-step icon close-up
symbol, graph and chart design
All charts and graphs employ the same colour palette of grey and blue with orange accents to create tonal consistency with complementaries.