Packaging

Tani USA

When Tani USA required new packaging for a series of thermal underwear to be sold at their retail stores in China, I answered the call with a fresh set of designs to grab the public eye and distinguish the company even further as a forerunner in undergarment technology.

My client and I agreed to stress functionality as the focal selling point in the packaging. The ski jacket imagery on the front of the box gives emphasis to the underwear’s high-quality moisture-wicking fabric that still keeps the body warm at sub-zero temperatures, while a large die cut allows customers to test the fabric firsthand. Infographics are silk-screened on the sleeve to provide all necessary details.

Thermal underwear for women

Tani thermal underwear packaging in orange for women's long sleeve t-shirt Tani thermal underwear packaging in orange for men's long pants

The inspiration to use the ski jacket pattern stemmed from the thought that “dressing warm is all about layering” — an idea that took hold the moment I held the products in my hands.

Thermal underwear for men

Tani thermal underwear packaging in green for women's long sleeve t-shirt Tani thermal underwear packaging in green for men's long pants

Packaging Mockup

A three dimensional mockup view of Tani thermal underwear packaging

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