Tani USA

When Tani USA required new packaging for a series of thermal underwear to be sold at their retail stores in China, I answered the call with a fresh set of designs to grab the public eye and distinguish the company even further as a forerunner in undergarment technology.

My client and I agreed to stress functionality as the focal selling point in the packaging. The ski jacket imagery on the front of the box gives emphasis to the underwear’s high-quality moisture-wicking fabric that still keeps the body warm at sub-zero temperatures, while a large die cut allows customers to test the fabric firsthand. Infographics are silk-screened on the sleeve to provide all necessary details.