Snowbat Canada Inc. is a Canadian ski wear brand owned by a Chinese family. In Chinese tradition, bats represent good luck. But did you know they’re also the only mammals that can ﬂy and have a high thermal conductivity? No wonder they’re such a ﬁtting choice to represent the face of the brand.
I took a modern approach in designing a custom font that captures the brand’s energy, emphasizing movement in the letters in reference to the thrill of skiing. Since the purpose of the brand identity is to be embossed or silk-screened onto a variety of fabrics, I made the logo suitable to match with a variety of colours.
The brand puts emphasis on cool ski-culture to target a younger clientele, so I incorporated snowy mountain line art into the stationery background.