Brand Identity

Shore Creative

Mitchel Shore Creative Services Inc. is a full-service advertising agency; my experience at the company spanned more than 7 years, during which I gained invaluable insight and skills in the world of design through a vast range of projects. The brand identity in particular stands out as a significant milestone, as I had the opportunity to work with the subsidiary company — Shore Creative. Taking the design in a contemporary and stylish direction, I modernized the company’s appeal to cater to a more current generation in a show of forward thinking.

One stationery concept consists of a fresh a typographical design; the other is a colourful collage, using imagery to display the agency’s values and expertise.

Designed for Mitchel Shore Creative Services Inc.

By collaging different typefaces, I found a cohesive balance of letter styles to create the Shore Creative wordmark, emphasizing the agency’s strengths in creativity and design in an efficient manner through the dynamic logo.

Stationery concept 1

Shore creative letterhead concept one: graphical approach
Shore creative business card concept one for creative department Shore creative business card concept one for multi-media department Shore creative business card concept one for accounting department

Stationery concept 2

Shore creative letterhead concept two with image collage Shore creative business card concept two with image collage

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