HABCO

HABCO Manufacturing is an award-winning company that specializes in refrigeration appliances. I had the opportunity to help design a product catalogue for their refrigerators and freezers — both sets of their state-of-the-art cooling systems.

I based my designs on two keywords: cold and fresh. With a colour palette of cooler tones to continue the theme, the prominent use of grey in particular reigns similar to that of a stainless steel fridge. While figuring out an arrangement of such a vast display of products and information within an A3 spread proved to be a worthy challenger, my organizational skills rose to the occasion and the catalogue turned out stronger for it.

Designed for Elemental