CTI

The ideas of data analysis and data summary inspired me. I tried to create an abstracted design based on these core features of research methodology. I took a clean and contemporary approach by organizing the letters C, T, and I into a 3 x 3 grid, each letter of a different colour and overlapping one atop the other. The finished product resembles the face of a Rubik’s Cube, and while the logo’s shape refers to the practicality and rational thought the company excels in, the play in colours add a sense of creativity and promotes the modernity.

The qualitative research method sparked the remainder of my design, and I got to play with and use keywords such as like, dislike, yes, no, numbers, arrows, and percentages as graphics for the report cover.

Designed for Mitchel Shore Creative Services Inc.