Brand Identity

Blue Mountain

Blue Mountain Coffee is known as one of the world’s most exclusive coffee brands, specializing in premium imported coffee beans hailing from Jamaica. Playing with the idea of coffee “fit for the king to consume,” I created a contemporary design suggestive of a royal crest.

I worked to create a single cohesive design that would support two extensions of the brand: one for the brick and mortar Blue Mountain Café set to open in Rosedale, Toronto, and the other for Blue Mountain Gold — the coffee product line.

Designed for Mitchel Shore Creative Services Inc.

Along wth the classic design, I also created a single colour logo to serve as a window display decal. Since interior lighting is often dim, I modified the logo’s colour to become a lighter gold, as opposed to using a darker colour that could easily get lost in the window.

Business card

the front of blue mountain business card the back of blue mountain business card

Package label

front of lue mountain coffee bean package label inside of blue mountain coffee bean package label

Envelope

the back of blue mountain envelope the front of blue mountain envelope

Letterhead

back of blue mountain letterhead front of blue mountain letterhead

Coffee cup

Blue mountain coffee cup

Sticker

Blue mountain blue square sticker

Pastry bag

Blue mountain pastry bag

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